(ANSA) – CAGLIARI, 30 JUL – The thefts of sand, shells, pebbles, but also rocks weighing a few kilos in Sardinia, especially in summer, are unfortunately almost on the agenda.
The staff of the Customs and Monopolies Agency is well aware of this, who seize bottles and bags full of sand and shells almost daily during checks at the island’s airports.
To counter the phenomenon, an awareness campaign was launched last year with signs in the airports of the island but also with a video campaign.
Last year the Adm initiative, in collaboration with the Sardinia Region, entitled “Bring it to the heart” – a phrase to highlight how it is not important to carry a ‘physical’ memory like sand, but an emotion to remember the Sardinia – had seen Caterina Murino, Geppi Cucciari and Luigi Datome involved as testimonials with their commercials.
From today the new campaign begins with other commercials. For this edition, Gianfranco Zola, Bianca Atzei and the couple formed by Giorgia Palmas and Filippo Magnini have been chosen as testimonials. Today the first advertisement was released with the former champion of Naples, Parma, Chelsea and Cagliari, as well as the Azzurri national team, who recalls his experience with the rossoblù shirt: “I started playing on clay courts in Sardinia and goal after goal I played in the most important states of Italy, Europe, and then .. I came back “says Zola, remembering” because Sardinia stays in your heart “, adding that” you don’t need to take a shell away “.
The spots will be broadcast on the social channels of the ADM and the Region and broadcast on the screens of the airports and ferries connecting with the Island. The thefts of sand and pebbles, as well as damaging the environment, are sanctioned with a fine that can reach 3 thousand euros.
(HANDLE).
Source: Ansa
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