Surreptitious advertising on television: Bastian Schweinsteiger gets away with a warning – sport

Bastian Schweinsteiger continues to work as a TV expert for ARD after receiving a warning. The public broadcaster confirmed this on Monday. The first had previously checked the appearance of the former national player on the TV broadcast of the European Football Championship on Saturday and the placement of a tweet with an advertising message.

“We are in contact with Bastian Schweinsteiger and his management and have asked for a statement on the incident from last Saturday,” said a spokeswoman for the lead WDR on Monday when asked by the dpa. “We made it very clear that the ARD, according to its guidelines, does not tolerate any form of surreptitious advertising and unrecognized product placement of its protagonists.”

“Like all our programs, the ARD broadcasts of EURO 2020 are subject to the ARD advertising guidelines, which exclude any form of surreptitious advertising and unspecified product placement”, it had previously stated in an ARD announcement. That Schweinsteiger wore a watch at the Ukraine match against England “and published a post on social media at half-time without our knowledge as part of a paid advertising partnership, we will check and evaluate”.

The tweet was no longer available on Monday afternoon. A post with two pictures had previously been shown on Schweinsteiger’s account, one of which was a section of the watch on his wrist. There was also a link to the manufacturer for whom the former national team captain has been working as a brand ambassador since 2019.

The former national soccer player has been working for the first since last year. The contract is valid up to and including 2022. At the EM occurs Schweinsteiger in a duo with the commentator Jessy Wellmer. (dpa)