(ANSA) – MILAN, JULY 19 – Serie A basketball lands on the OTT Eleven Sports platform which has been awarded the pay rights for the next three years. An agreement worth around 10 million euros in total, double the previous agreement. “We are very satisfied with the result achieved – highlights the President of the LBA Umberto Gandini -. Despite the difficult period of pandemic that has heavily penalized the last two seasons, thanks to the great commitment of the clubs and their important investments, we have doubled the value of the license, reaching a grand total of over 10 million.
This is a confirmation of the increased value of Serie A to which the Eurosport group has contributed in the last five seasons, and I thank them for the competence and passion with which they have followed us. Now we expect an important job to protect users of the migration from the platform that has broadcast our league in recent seasons to that of Eleven and further increase the popularity of Serie A “.
On the other hand, for free-to-air rights, the LBA will reopen a new private negotiation open to all operators, as the requested amount has not been reached. (HANDLE).
Source: Ansa
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