(ANSA) – ROME, AUGUST 22 – Not only on the track but also online Charles Leclerc is a thunderbolt. In the Formula 1 World Championship the Ferrari driver flies in front of everyone thanks to the Red, while on the internet the Monegasque is racing thanks to Sky Wifi, the fastest fixed network in Italy according to the recent ranking drawn up by Ookla ©. And just today a new campaign dedicated to this important recognition kicks off, with an exceptional testimonial who embodies speed and power like the driver of the Maranello team.
After proving its extraordinary performance in previous commercials, Sky Wifi’s ultra-fast fiber, designed around the needs of families and optimized for streaming, now proves its worth in a “last second” challenge.
In this new TV campaign, set in the home of the family starring in the Sky commercials, the daughter is playing online against a user with a mysterious nickname, Charles97. You will discover with great surprise that it is the famous pilot. The girl wins the challenge, thanks to the speed and performance of the Sky Wifi fiber. Charles, however, is not there and wants a rematch: this time he too will be connected with Sky Wifi.
Sky Wifi is not only the fastest landline in Italy according to Ookla ©. In fact, in recent months it has received numerous awards, such as that of Product of the Year 2022 in the telecommunications services category, as the first among the broadband services recommended by Altroconsumo and has been awarded in Italy, for the second year in a row, as a connection for house with the best value for money from the German Institute of Quality and Finance. Furthermore, the coverage of Sky Wifi on the Italian territory is increasingly widespread and is available in over 3,300 Italian municipalities. The advertising campaign, conceived by the Sky Creative Agency, will be implemented across all media (TV, radio, digital, retail). The offline and digital strategy and planning are by Wavemaker. (HANDLE).
Source: Ansa
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