Kanye West still in turmoil. After the termination of his contract with Adidas, the rapper faces new charges. He would have presented pornographic videos and photos, including an intimate photo of his ex-wife Kim Kardashian, to Adidas employees and would have behaved inappropriately towards them.
Adidas, which is itself accused of having turned a blind eye to these actions, said in a statement “immediately launch an independent investigation” on the subject.
“The Truth About Yeezi
According to the newspaper RollingStoneformer high-ranking executives of the three-stripe brand sent a letter to the leaders of the group titled “The truth about Yeezy”.
They accuse the company of having lacked “responsibility” and of not having sufficiently protected its employees against Kanye West’s “perverse predatory behavior” towards women. The latter believe they have experienced “years of verbal abuse, vulgar tirades and intimidation maneuvers”.
In the letter, Adidas board members and other executives are accused of turning off their “moral compass” by “ignoring both Kanye’s inflammatory public behavior and the Yeezy team’s complaints” about his problematic driving.
500 million euros of shortfall
The group judges, however, that “it is not yet clear that the accusations made in (the) anonymous letter are true”. But at the same time he provides “all (his) support” to Adidas employees “time to settle the details of the termination” of the contract with the rapper.
The sportswear brand severed its ties with Kanye West in October over his anti-Semitic remarks, ending a successful partnership that began in 2014. The loss of earnings linked to the rupture of this partnership is alone estimated at 500 million euros by the end of 2022, Adidas said in early November.