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Metaverso takes shape, 1 Italian out of 4 knows what it is

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(ANSA) – ROME, APRIL 03 – From fashion to real estate investments, from the world of work to that of video games, the metaverse takes shape, the new virtual dimension and technological trend on which Facebook-Meta was the first to bet. And the new digital world, of which according to experts we will see effects and applications in 5-10 years, is not entirely foreign to Italians. According to research by the consulting agency Sensemakers, 25% know what it is and expect it to change the way they access the network. 41% of Italians have simply heard of it, one in three does not know what it is, while 62% declare themselves interested in the subject, even if they think that a large-scale diffusion will not be without problems.

According to the survey, moreover, for 56% of Italians companies will do well to invest in the metaverse, with 49% thinking social networks will be the most successful in the metaverse followed by the producers of technological devices (42%) and by online gaming company (41%) One of the biggest risks is “escape from reality”. 80% of Italians, among those who are informed about the metaverse, imagine it as a “virtual refuge” and a possible “subtractor” of time and attention to everyday life. “The metaverse is certainly one of the emerging phenomena of the digital ecosystem – underlines Fabrizio Angelini, CEO of Sensemakers – We were not surprised either by the knowledge of the subject still in the consolidation phase or by the strong polarization in terms of interest and appreciation by young people. boys and schooled “. (HANDLE).

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Source: Ansa

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