(ANSA) – MILAN, 08 JUL – A year ago, Google launched YouTube Shorts, a competitor of TikTok, in Italy. According to the latest data released by the company, in 12 months the Shorts have generated 30 billion views a day globally with 1.5 billion registered users viewing them every month. “As we continue to build this experience with creators, artists and their communities in Italy and around the world, we want to share what we have learned so far and highlight some of the Italian creators and artists who are using Shorts in new ways to build their community. “explained the company. “At the launch of Shorts, we knew it was a major new format. Since then, we’ve been working to innovate the product and allow creators and artists to get the most out of YouTube in all video lengths and formats.” The new YouTube Shorts Creator Community was born to educate, highlight and amplify Shorts creators around the world. As a meeting point between creators and a guide to Shorts, the Community helps and supports creators to grow and earn.
“The path to artist success has never been more challenging, so we’re designing products like Shorts to make YouTube the place for artists to connect with their fans and grow sustainable long-term music careers. It’s only been a year since its launch, interest is growing. Shorts, in fact, is redefining the reach of music on YouTube and contributing to artists’ careers. ” According to YouTube, there are seven Italian artists who are making a difference on Shorts: Panda Boi, LeTwins, Faffapix, Amando Mangini, Lionfield, Yusuf Panseri, Marty and Yuko. (HANDLE).
Source: Ansa
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