(ANSA) – ROME, JULY 12 – Consumer technology continues to grow in Italy, despite global market difficulties, war and inflation. And it shows a positive sign even after the record years of lockdown and pandemic. According to the analysis firm GfK, compared to last year the turnover increased by 0.7% reaching 6.4 billion euros from January to May. Compared to the pre-pandemic period, the growth is even more marked: + 18.7% if the first five months of 2022 are compared with the same period of 2019.
According to Gffk, the growth is driven by the audio / video sector (+ 30.9%), but a very positive performance is also that of the Consumer Electronics sector (+ 30.9%), which includes decoders (+ 248%) and above all TVs (+ 31.6%) which, favored by the demand linked to the switch-off, generate 13.7% of the total value of the Italian market and are the product that most supports the growth of the market. If they were excluded, the company explains, the market would show a negative trend compared to 2021 (-2.9%). Analyzing the other sectors, there is a slightly negative trend for large household appliances (-0.5%) and small household appliances (-0.8%) while telephony shows a slight growth (+ 0.7%) and confirms the the most important sector in terms of turnover with a weight on the total of 34%.
Information Technology / Office is the most negative sector (-14.5%) but reminds Gfk that in 2020 and 2021 it had recorded record sales for the needs related to smart working and dad. Finally, online sales outperformed sales in physical stores (+ 5.2% compared to -0.8%) and continue to grow in terms of weight, reaching 25.7% of the total turnover generated, against the 24.6% of the period January-May 2021 and 24.2% of the total for the year 2021.
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