(ANSA) – MILAN, 04 AUGUST – Smartphone shipments in Europe decreased by 11% on an annual basis with an even greater decline, of -13%, on the first quarter of 2022. These are the latest data released by the agency Counterpoint Research. According to analysts, this is the worst quarter experienced by the mobile sector since the second of 2020, in full pandemic. 40.3 million smartphones shipped by manufacturers to chains and retailers in the second quarter of 2022 compared to the peak reached at the end of December, when the total number amounted to 56.6 million units. As per research, comparing the data year over year, only Apple, Samsung and Realme grew in terms of shipments, respectively by 3%, 9% and 21%. With narrower metrics, which take into account the last two quarters, only Xiaomi has managed to ship more smartphones, from 6.1 million in the first quarter to 7.5 million in the second, while the first two queens of the market, Samsung and Apple they have suffered both the economic crisis, which leads people to spend on cheaper devices, and the exit from the Russian market since the invasion of Ukraine in the spring. Samsung remains the first smartphone brand in Europe, with a market share rising from 27% to 32% on an annual basis. Apple follows closely, from 21% to 24%, while for all the other brands there is a contraction, except the aforementioned Realme which earns a point, from 2% to 3% of the total.
Commenting on the outlook for the rest of the year, Counterpoint Research writes that “the situation in Europe unfortunately remains bleak. Many countries are approaching recession, with internal political tensions rising, for example in France, Germany and the UK. We remain confident. , however, that the trajectory should soon return to the upside, even if the recovery is likely to be long and slow “. (HANDLE).
Source: Ansa
I have been working in the news industry for over 10 years now and I have worked for some of the biggest news websites in the world. My focus has always been on entertainment news, but I also cover a range of other topics. I am currently an author at Global happenings and I love writing about all things pop-culture related.
