In the Online debates theartificial intelligence knows how to be more persuasive of humansbecause it is able to customize the arguments Based on Interlocutor profile: This is demonstrated by the study conducted by the Federal Polytechnic of Losanna (EPFL) and the Bruno Kessler Foundation of Trento. guided by the young Italian physicist Francesco Salvi. The results, published in the magazine Nature Human Behaviour, suggest the need Of Further searches To mitigate i risks due toimproper use of the AI For condition public opinion and encourage the diffusion of disinformation.
To make worrying is the experiment made on one Online platform which supports interactive conversations in real time. The researchers enrolled 900 US volunteers and invited them to participate in online discussions on various social and political issues, such as abortion or banning fossil fuels. There conversationlasting a few minutes, could take place with a human being or with the GPT-4 large linguistic model, to which information on the person with whom he had to do (for example sex, ethnicity, level of education, employment status and political affiliation could also be provided).
The results obtained show that theartificial intelligence is in able to adapt their own arguments Based on information personal relating to the interlocutorresulting more persuasive than 64% compared to the human counterparty. However, without access to personal datathe persuasive abilities of GPT-4 are comparable to human ones.
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