“We are building the YouTube of the future, we will work with legislators from all over the world to be spokespersons for the community”: these are some passages from the letter on the 2022 resolutions that Susan Wojcicki, CEO of YouTube, addresses to content creators, the so-called ‘creators ‘, courted by all the big names in technology because they push the platform economy. According to studies conducted by Oxford Economic in 2020, cited in the letter, YouTube’s creative ecosystem has supported over 800,000 jobs in the US, Japan, South Korea, Canada, Brazil, Australia and the European Union.
Wojcicki explains that YouTube will continue to innovate starting with the shorts mode of short videos that have reached 5 trillion views; but also on Music (to date 50 million subscribers to YouTube Music and YouTube Premium and over 4 billion dollars paid to the music industry in the last 12 months); on the Games to give “better visibility of live content”. In 2022, the company will also focus on live shopping; on learning products for children and on sustainability “by increasing support for creators who are dedicated to environmental causes”. And also to improve the quality of content for children. Regarding the experiment of removing ‘dislikes’ from creators’ videos, YouTube explains that they did not see any “significant difference in views”.
Instead, on applying community guidelines, he points out that in Q3 2021 out of 10,000 views, 9 to 11 were from infringing content. Down by more than 70% since 2017. Finally, regarding the regulatory landscape on the big tech companies, the YouTube CEO explains that he respects them all over the world “but – he adds – we have reservations about new regulations that could have unintended consequences on the community of creators, especially as regards the regulation of legal content “.
.
Source From: Ansa
I have been working in the news industry for over 10 years now and I have worked for some of the biggest news websites in the world. My focus has always been on entertainment news, but I also cover a range of other topics. I am currently an author at Global happenings and I love writing about all things pop-culture related.
