Apple is considering increasing iPhone price, but avoids blaming Trump tariffs

Apple is considering increasing iPhone price, but avoids blaming Trump tariffs

The company founded by Steve Jobs would be preparing an AI -based battery management system for iOS 19 – iPhones operating system update, to justify the measure with new features

Ohannes Eisele / AFPAs a way of protecting itself, the company anticipated stocks in March, before the announcement of tariffs, and transferred part of the production to India

THE Apple studies increasing the prices of the new line of iPhonesthe ’17’ models, which should be launched in September. Possible discharge would be accompanied by new features and changes in the design of the devices. According to Wall Street Journal, the company wants to prevent the readjustment from being associated with US tariffs on Chinese products – most of the Cupertino company is set up in China.

Even with the agreement signed on Monday between USA and China to suspend most of bilateral tariffs, a 20% surcharge imposed by US President Donald Trump is still in force on the grounds of fighting fentanyl trafficking. Trump It also exempted smartphones from another rate on Chinese products, which, through the new agreement, will temporarily go from 125% to 10%.

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Apple CEO Tim Cook has dealt with the growing pressure of the commercial dispute between the two countries, which threatens the company’s production chain. As a way of protecting itself, the company anticipated stocks in March, before the announcement of tariffs, and transferred part of the production to India. Still, the most expensive models, such as the Pro and Pro Max iPhone, will continue to be manufactured mostly in China.

Given this scenario, Apple evaluates what it considers “the least worst of options”: raising prices and justifying the measure with new features. According to Bloomberg, one of the news will be linked to Artificial Intelligence (IA). The company founded by Steve Jobs would be preparing an AI -based battery management system for iOS 19 – iPhones operating system update, which should be announced next month and launched in September.

The new function would analyze the individual use of each device to make automatic adjustments focused on energy saving. The technology would be part of the Apple Intelligence platform, the company’s AI.

*With information from Estadão Content and Dow Jones Newswires
Posted by Carolina Ferreira

Source: Jovempan

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