A new Bentley motors store will open in Italy, precisely in the capital, in via della Magliana, in a strategic position on the junction of the A91 that leads to the Eternal City. The inauguration of Bentley Rome, which will be managed and will be part of the IWR Automotive group, will officially take place in the spring and will include a dedicated 140 square meter showroom, an after-sales facility, and a 378 square meter workshop. The new Bentley Motors facility, which is scheduled to open by the end of May 2023, coincides with the brand’s best sales performance in 2022, the year in which it delivered 15,174 cars worldwide, and established the European record with 2,809 cars delivered.
Furthermore, Bentley Roma comes to life at an important moment in the history of the Crewe-based brand, in which new models have arrived, the demand for Mulliner customization has grown, and the range is expanding with the launch of new hybrid versions which are part of the strategic plan Beyond100 aimed at creating a range of fully electric cars by 2030. “This new opening in the Eternal City represents an exciting new chapter for Bentley Motors in Italy – said Balazs Rooz, regional director bentley Europe – the expansion reflects our confidence in the brand and in the European market, also strengthened by an investment of 3 billion euros in future products at our Crewe factory”.
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