The CEO of Alfa Romeo, Jean-Philippe Imparato, symbolically kicked off work today on the next Alfa Romeo model, the smallest in the range (segment B), by meeting in Poland with the technical team that will take part in the project. According to what is learned in circles close to Stellantis, it was the first of a series of appointments through which the Alfa Romeo CEO will personally meet all the parties involved in the project.
Alfa Romeo has two priorities – according to Imparato explained – very high quality, as an essential factor for returning to the market with a premium B-segment car, and team spirit. The brand’s new premium B-segment car is a crucial milestone in the brand’s “from zero to zero” electrification strategic plan. In the global automotive scene, Alfa Romeo will be the fastest brand in the transition from zero electrified cars, early 2022, to an entire zero-emissions range, 2027. The new model represents the brand’s entry into the world of zero-emission vehicles.
Source: Ansa
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