“The Lancia Concept is the brand’s manifesto for the next 10 years”. This was explained by Luca Napolitano, CEO of the Lancia brand, who unveiled the first images awaiting the preview on April 15th. “It is a 100% electric concept that represents the evolution of Lancia Pu+Ra Zero, the three-dimensional sculpture presented last November, during the Lancia Design Day. The Concept is the first car of the new Lancia era, with characteristics that will be found on future models, in terms of design, sustainability, technology and electrification.On 15 April next, the Lancia Concept will be unveiled on the occasion of the Emozione Pu+Ra press event and I am sure it will make the hearts of all enthusiasts beat faster. Launch into the world”.
The Lancia Concept – Napolitano explained – features an innovative circular roof that guarantees a panoramic view, managing the natural light coming from outside in the best possible way. This elegant and refined element refers to the primitive and geometric shapes typical of Lancia Design and marries perfectly with the sensual lines of the side. At the rear, the Lancia Concept features the iconic round headlights, which refer to the more radical soul of the brand and the legendary Lancia Stratos. The new Lancia writing, positioned between the rear lights and created with an original and distinctive font, takes its inspiration from the world of fashion. On the rear window, some enveloping horizontal lines reinterpret, in a modern key, the famous Venetian sunshade structure of the Lancia Beta HPE of the 70s, which refers to the concept of home feeling and the warm atmospheres of Italian residences, a sensation amplified by the large overall glazing of the car.
Source: Ansa
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