With an interpretation decidedly above the lines, the well-known US singer Ice Spice welcomes the USA-Benz CLA to the USA. The processing of the Stuttgart car signed by the rapper was revealed in New York, on the occasion of the inauguration of the renewed star dealership in Manhattan.
The artist, four times nominated for the Grammy and winner of platinum records, has created an object on a single wheels, to be admired statically, capable of strongly attracting the attention of the bystanders who are faced. “His work of art in CLA in melted chromium – underlines a note released from Germany – presents distinctive elements, including its characteristic jewelry chain stored ‘Princess of Rap’ diamonds. This theme extends to the limited edition fashion collection of black and pastel t -shirts, hooded sweatshirts and more, which will be launched shortly”.
With the CLA by Ice Spice, Mercedes-Benz presented the first of five unique artistic projects that will accompany the launch of the car to North America. The other four showcars will be revealed during the year, as part of the “Class of Creators” project. Of these, two will be signed respectively by the Swedish interior designer Gustaf Westman and the American artist and fashion creator Colm Dillane, also known as Kidsuper. The other two projects will be entrusted to the League of Legends and Hot Wheels.
“The brand new CLA – underlines Bettina Fetzer, vice -president of Mercedes -Benz Digital – is the forefront forerunner of our offer, the port of access to the world of Mercedes -Benz. We are excited to collaborate with our ‘Class of Creators’, represented by Ice Spice, Gustaf Westman, Kidsuper, League of Legends and Hot Wheels. Connect and interact with different communities, inviting them to participate in this conversation “.
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