(ANSA) – TRIESTE, MAY 27 – Resilience and courage. These are the characteristics that a company must show in this complex postpandemic and conflict moment. They are pointed out by Cristina Scocchia, CEO of illycaffè for a few months.
Satisfied with the generally positive results of the first quarter of the year, Scocchia underlines with a metaphor the difficulty of the moment: “when we are faced with a climb we must have the courage to accelerate. We have demonstrated resilience, now is the moment of courage, the climb must be faced with grit and determination “. “I have dedicated these first months to redefine the business plan, we will discuss it soon, next month, with the Board of Directors. The idea is to be ready for a new challenge, as far as possible, with grit and determination”, she announces to the ‘HANDLE. “The first quarter has just ended, we have also taken stock of the increase in the cost of raw materials and the increase in our production cost is in line with the market, about 15 per cent. It is a significant increase”. Strong increases also for logistics: a container cost 2,700 euros, today it costs 10 thousand euros and it is also difficult to find any, resulting in a slowdown in the transport chain. The last factor, which had a preponderant weight for us was the cost of coffee: it cost $ 110 per pound in November 2020, a year later it doubled to 195, last February it was 260. Slowly the cost is falling. , but still, it’s nailed to $ 200 at the moment. Will the price of the cup increase? “We need a strategy to contain costs and discretionary spending.
But there is the risk that with the continuing increases and tensions, this will no longer be sufficient “. Scocchia needs a” multi-ingredient recipe: a strategic plan based on innovation to accelerate growth; accelerate with sustainability because that’s what people and customers are asking for; third, containment and rationalization of costs and finally we must remain open to the possibility of reviewing prices if these conditions persist for too long “.
(HANDLE).
Source: Ansa
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