Facebook and Instagram sharply rewrite the advertising rules: what has changed for gembling

META is the maternal company Facebook and Instagram, as well as WhatsApp Messenger – significantly changed the advertising policy Game games. Now the full responsibility for compliance with the legislation of each individual country lies with advertisers themselves.

This is declared on the meta of the official page. Updated rules indicate:

“Obtaining permission from META for one jurisdiction and type of gambling, advertisers It can show advertising of online prarogic stones and games with aiming for any jurisdictionWhere they have a license or legal permission, with the exception of non -supported markets. Advertisers are responsible for compliance with local rules and should show only this gambling game on the Internet, which is allowed by law. Meta is not responsible About how authorized advertising accounts in accordance with local laws and rules on gambling “Field

Black list of markets

Instead of a former system of permits known as a white list, Meta has entered Black List markets, where gambling advertising is strictly prohibitedThis list includes the following countries:

• Thailand;
• Indonesia;
• Philippines;
• Pakistan;
• Vietnam;
• Taiwan;
• Bangladesh;
• Malaysia;
• Hong Kong;
• Myanmar;
• Kyrgyzstan;
• South Korea;
• Egypt;
• Saudi Arabia;
• Mongolia;
• Azerbaijan.

New system and simplification of authorization

One of the key changes was the implementation Simplified authorization mechanism Through Meta Business Suite for advertising online praties, working with real money. It is also possible Using one resolution for several marketsProvided that the advertiser is legal in these jurisdictions.

Advertising Social casino With virtual assets it is now allowed to be placed only for Adult audienceHowever, if these virtual assets can be sold or purchased for real money, such an advertisement will require the same authorization procedure as for the precious stone operator.

Other rules:

• Meta emphasized that Minor targeting remains strictly prohibitedField
• New rules have been established For media -rumorsThe field if advertising is placed directly from influence, it should work on behalf of the authorized advertiser.

In fact, these changes are aimed at strengthening control over the advertising of gambling on the meta -platforms and the transfer of most regulatory burden to the shoulders of the advertisers themselves.

According to OBOZ.UA, from July 14, Google will officially accept gambling advertisements from licensed operators in Ukraine. Thus, Ukraine will first join the fully permitted gambling in Google products, including the search engine, YouTube, Google Play and Discover.