Lithuania began to introduce a step -step in gambling advertising. July 1, the first strict demands of the country – as a temporary event before Full ban About advertising of the planned binder 2028Field
The purpose of the changes – Reduce the availability of gambling. The insider of gambling writes about this.
Key Lithuanian restrictions
The new rules make significant restrictions on Ways to promote gambling operators:
- External advertising: Gambling operators are allowed to display their names and brands only in their headquarters or gambling. All other outer advertising is now prohibited.
- Online advertising: Companies can place their names and trademarks only on their websites.
- Media: Such advertising is now available only in publications dedicated exclusively to the gambling industry.
- On television and radio Advertising assessment is limited up to 15 seconds. It can be broadcast no more than three times per hour from 06:00 to 18:00 and no more than two times per hour from 18:00 to midnight.
- Sponsorship Sports, cultural or artistic events, as well as their broadcasts and athletes are still resolved. Nevertheless, the names of game companies can no longer be included in the official names of sports clubs or leagues. They can be represented next to sponsored clubs or athletes.
According to Sandra Vikevichut, a local supervision adviser, the amendments are aimed at reducing the availability of gambling. The draft law, which introduced these prohibitions, was approved in November 2024 with 73 votes “For” and with one “abstained”.
Legal casino: benefit for the EU country
Only 2024 gambling operators in the European Union paid 3.8 billion taxesAccording to the European Association of gambling and bets (EGBA). Gross market income amounted to 123.4 billion euros.
321 The license was issued in 21 countries a year. And 148.9 million euros were aimed at combating Lyudomania, which is 143% more than a year earlier.
In Ukraine, 2024, legal operators of gambling paid for 17 billion atyur taxes. And during the first four months of 2025 – more 6.4 billionField
By the way, we have already chosen reliable platforms, which are included in the upper online casino with a license. Such resources work in accordance with the Law of Ukraine, are under the control of regulatory authorities and do not use schemes related to deception or manipulation by players.
According to OBOZ.UA, from July 14, Google will officially accept gambling advertisements from licensed operators in Ukraine. Thus, our country will first join the fully allowed gambling in Google products, including the search engine, YouTube, Google Play and Discover.
Source: Obozrevatel
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