“If we want to do the next web3 game that will bring millions of people to our universe, it is not enough just to be a fun game”, says João Borges, co-founder of Bayz and Forbes Under 30 of 2022.
Borges gave an interview to Crypto Times where he evaluates the next narratives in “blockchain games”, or games in blockchain, for the year 2023, and what is the best way to monetize it. Check out the interview:
He comments that the blockchain games market will be part of the narrative of the next cycle of the crypto market precisely because of a point that not everyone talks about: the power of the community that is part of the ecosystem, and its consumption habits.
Borges comments that the focus should go beyond concerns about how big the next projects will be, understanding how to ‘onboard’ people who already know what it’s like to buy digital assets, and already spend billions of dollars every year on digital items, but they don’t necessarily understand this dynamic of owning a NFT or what actually is blockchain.
For him, among several narratives for the next cycle of several different markets, looking at cinema or art, games are the most palpable.
“The learning curve for us to get these people [Web2] embarking on this novelty is much easier. Games are already part of the biggest entertainment industry in the world, and not only that, they already understand this dynamic of buying a digital item and understanding that it is their property”, he explains.
He recalls that games were the trigger for crypto adoption in general. As he says, in the beginning many games did not have a sustainable economy, and many ended up being harmed by it.
“Many people created their first wallets because of these innovations. Maybe for the not-so-nice reasons. My concern was that at this point we were creating a community of extractors, but not necessarily gamers, which is something that will make the sector control one of the narratives of the next cycle, ”he explains.
For Borges, this is the moment when we will see good products, something that is the basic and not the differential, as he says.
The co-founder of Bayz comments that people expect games based on the “earn” model, that is, earning extra income, based on a “triple A” structure [jogo de alta qualidade. “Nem todo mundo entende que esse tipo de jogo leva anos para ficar pronto”.
“Sim, teremos uma narrativa de jogos ‘triple A’ fazendo parte deste ano de 2023,mas é preciso ter um pouco mais de paciência porque esse tipo de projeto é muito bom, e por consequência, muito mais complexo, e leva mais tempo para ser desenvolvido”, diz.
Oportunidade para outros gêneros de games em blockchain
Enquanto os jogos “Triple A” estão em desenvolvimento, Borges comenta ver outra narrativa que acredita que será bem explorada em 2023. A de jogos casuais, e jogos para celulares e blockchain.
“São aqueles ‘gamezinhos’ que estão alí só para você fazer uma missãozinha, quase que um Candy Crush da vida e tem um mercado muito maior de aquisição de gamers. Vai além do ‘gamer hardcore’”, diz.
No que tange a plataforma de jogos para celulares, Borges acredita que haverá um crescimento nesse setor para o ano de 2023. “Estamos no país entre o Top 5 de ‘device mobile’ [uso de aparelhos móveis] in the world”.
The thesis is that games in the web3 would be easier to interact with via mobile devices. Easy interaction will be a crucial factor for the adoption of games on Web3, as well as web3 as a whole, as he explains.
“An example was the last phenomenon that happened in Brazil, FreeFire, one of the biggest games in the world”, he exemplifies.
That’s not because it was the biggest, or because it had the best graphics, but precisely because it went viral in a country where the entry barrier for cell phones was high, and the game didn’t need much to work. In addition to having a very strong creator economy, as he says.
Check the interview in full:
First part:
Second part:
Source: Moneytimes
I am an author and journalist with a focus on market news. I have worked for a global news website for the past two years, writing articles on a range of topics relating to the stock market. My work has been published in international publications and I have delivered talks at both academic institutions and business conferences around the world.
