Brazilian retail records a 4.2% drop in comparison between May and June, points to retail stone index

To the Brazilian trade sales showed a 4.2% drop in June compared to May, according to the STONE RETAIL INDEX (IVS). Compared to the same month of the previous year, the fall was even higher, of 4.6%. In the first half of 2025, the sales volume of the retail records low of 0.5% compared to the second semester of 2024.

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In clipping between digital and physical commerce, digital trade showed a 4.5% retraction in June, while physical retail also fell by 3.4%. In the annual comparison, digital shrunk 10.6%, and the physicist was decreased by 4%.

All eight segments analyzed by IVS presented fall in the month. The furniture and appliance sector led losses, with a 6.4%retraction, followed by construction material (6.3%), other personal and domestic (4.3%) and hypermarket, supermarket, food, drink and smoke (3.7%) articles. Also falling on pharmaceutical articles (2.8%), fabrics, clothing and shoes (2.3%), fuels and lubricants (1.7%) and books, newspapers, magazines and stationery (0.3%).

In the annual comparison by segments, only the book, newspapers, magazines and stationery sector was high, 1.5%. The largest falls were in furniture and appliances (–8.7%), other personal and domestic (–6%), construction material (–5.8%) and hypermarkets and supermarkets (–4.3%).

Macroeconomic scenario

Stone economist and data scientist Guilherme Freitas states that June data “reinforces the reading that the Brazilian economy is going through a moment of breath loss.” According to him, despite the generation of formal jobs and the fall in unemployment rate, the labor market already shows signs of slowdown.

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“THE inflation It has been slowing down, but this movement seems to be more linked to the weakness of economic activity than to structural gains. And the high commitment of household income with debt is still a pressure factor on consumption, ”he notes.

Was released on Thursday (10) the National Consumer Price Index (IPCA). Inflation rose 0.24% in June, which shows a slowdown in relation to 0.26% up in May.

In consumer profile analysis, the most sensitive sectors to income fell 3.7% in June, while sectors sensitive to credit They retreated 3.9%. In the annual comparison, the falls were 3.4% and 5%, respectively. The accumulated semester shows softer casualties: –0.2% and –0.3%.

Income -related segments include supermarkets and pharmacies, while credit sensitive encompass furniture, appliances, clothing and vehicles – all with more sporadic consumption and higher added value.

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Only four states showed annual growth in sales: Amapá (4.5%), Tocantins (3.8%), Roraima (3.7%) and Pernambuco (0.4%). In the rest of the country, the movement was retraction, especially Rio Grande do Sul (–14%), still affected by flood effects, besides Amazonas (–7%), Mato Grosso do Sul (–6.5%) and Federal district (–4.9%).