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    Walmart (WALM34) in the metaverse: retailer plans to manufacture and sell virtual goods and launch its own currency

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    New frontier: Walmart prepares to enter Morgan Stanley’s $8 trillion market (Image: REUTERS/Lucas Jackson)

    After mastering the physical world, the Walmart (WALM34) is discreetly preparing to invade the metaverso. At the end of December, the world’s largest physical retailer filed seven applications with the USPTO, the US patent and trademark office. U.S (equivalent to the Brazilian INPI).

    Although the movement took place on December 30, the press only noticed it this Sunday (16). The American network CNBC was the first to report it, being replicated by several media outlets, such as the Business Insider website. According to CNBC, the applications show that Walmart is willing to “produce and sell virtual goods, including electronics, home decor, toys, sporting goods and personal care products.”

    Also according to CNBC, in another order, Walmart said it intends to create its own virtual currency to be used by consumers, as well as NFTs.

    trillion market

    In a note sent to Business Insider, the company confirmed its interest in exploring the metaverse. “Walmart is continually exploring how emerging technologies can shape future shopping experiences. We don’t have anything else to share today, but it’s worth remembering that we routinely file trademark and patent applications as part of the innovation process.”

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    Walmart is just another one of the heavyweights of capitalism that are laying their foundations in the metaverse. The most famous case is the Facebook, which changed the name of its holding company to Meta, precisely to leave no doubt about how important the world of crypto-assets will be for your business.

    Business Insider recalls that, in a recent report, analysts from Morgan Stanley estimated that business opportunities in the metaverse would reach $8 trillion. The problem, however, is convincing users to consume in the digital universe. Anyway, the site reminds you that major clothing, footwear and accessories brands, such as Gap it’s at Nike are already in the metaverse, and the haute couture brand Ralph Lauren is getting ready to disembark there.

    Source From: Moneytimes

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