(ANSA) – ROME, MAY 25 – Starting from this year’s Champions League final between Real and Liverpool, Uefa and PepsiCo will begin to implement circular economy practices focused on the 4R framework (Reduce, Reuse, Recycle, Recover ) as outlined in the 2030 football sustainability strategy of the leading European football body. The collected data will be analyzed and used to define a baseline for improvement actions that will ultimately form the basis of the Uefa Guidelines for the circular economy in the food and beverage sector in football matches.
The circular economy practices that will be tested include menu cards with environmental information to provide visibility on the climate impact of food. PepsiCo will switch to eco-friendly reusable mugs in all outlets, and all PepsiCo brands will use recycled plastic bottles (rPET) made from 25% to 100% recycled plastic. There will also be a strong focus on recycling at all events, including aluminum cans and glass bottles, and the message “Please Recycle” will continue to be featured on Pepsi perimeter Led panels in the field to remind fans to recycle. “The circular economy – explains Michele Uva, UEFA football and social responsibility director – is an important pillar of UEFA’s sustainability strategy. Working with PepsiCo to evaluate the aspects of the pilot project on the circularity of food and drink during the largest world club competition is an important step in UEFA’s mission to inspire, activate and accelerate collective action to protect the environment in the context of European football. ” (HANDLE).