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    Privacy Guarantor, stop using Google Analytics without guarantees

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    (ANSA) – ROME, June 24 – The website that uses the Google Analytics service, without the guarantees provided for by the EU Regulation, violates the data protection legislation because it transfers to the United States, a country lacking an adequate level of protection, user data. This was stated by the Privacy Guarantor at the conclusion of a complex investigation launched on the basis of a series of complaints and in coordination with other European privacy authorities. From the investigation of the Guarantor it emerged that the managers of the websites that use GA collect, through cookies, information on the interactions of users with the aforementioned sites, the individual pages visited and the services offered.

    Among the many data collected, the IP address of the user’s device and information relating to the browser, the operating system, the screen resolution, the selected language, as well as the date and time of the visit to the website. This information was found to have been transferred to the United States. In declaring the unlawfulness of the processing, it was reiterated that the IP address constitutes personal data and even if it were truncated it would not become anonymous, given the ability of Google to enrich it with other data in its possession. Upon the outcome of these investigations, the Guarantor adopted the first of a series of measures with which it admonished Caffeina Media Srl which manages a website, ordering it to comply with the European Regulation within ninety days. The time indicated was deemed appropriate to allow the manager to adopt adequate measures for the transfer, under penalty of suspension of the data flows carried out, through GA, to the United States. (HANDLE).

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    Source: Ansa

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