(ANSA) – ROME, JUL 01 – “Amazon has undertaken to adapt its cancellation practices to the EU rules on consumer protection. The platform will allow EU and European Economic Area consumers to cancel the subscription to Amazon Prime with just two clicks, using a clearly visible and unambiguous “cancel” button. ” This is what the EU Commission has announced. “This change was necessary to comply with EU rules on consumer protection, including the Unfair Commercial Practices Directive. Following a complaint from the European Consumer Organization, the Norwegian Consumer Council and the Transatlantic Consumer Dialogue, the Commission took action in partnership with national consumer protection authorities in April 2021. The unsubscribe practices identified consisted of numerous barriers to unsubscribing, including complex navigation menus, convoluted wording, confused choices and repeated soft incentives “, explains the European executive. (HANDLE).
Source: Ansa
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