Tradition and innovation meet once again, from 23 to 25 May 2025, at the Eleaganza Competition Villa d’Este, hosted by the BMW Group Classic in collaboration with the Hotel di Villa d’Este in Cernobbio, for a partnership that, in its current form, has continued for 20 years. The presentation of the new edition was staged in the courtyard of the new House of BMW in Milan, in via Manzoni.
“It is no coincidence that we present the new edition in the new House of BMW – commented Massimiliano Di Silvestre, president and CEO of BMW Italia – because this will be the theater of numerous activities until July 2025. It is a place that combines the values of the brand that are tradition and innovation, just like the competition of elegance of Villa d’Este”.
On the shore of Lake Como, during the days of the event, about 50 of the most spectacular cars of all eras will compete for preferences in the respective categories to win the numerous prizes. The most prestigious of all is the ‘BMW Group trophy’, assigned by the jury to the absolute winner of the elegance competition.
“This year the 70 years of Bmw Isetta fall – said Silvestre again – as well as the 50 years of the BMW Art Car and Villa d’Este collection we will have some news also in this direction.
Next December we will also organize an event in Milan to better celebrate five art car decades with the exhibition of 8 cars “.
In addition to the ‘BMW Group – Best of Show’ Trophy, the participants and vehicles in the competition in the competition will compete for the victory in their respective categories to win the ‘Golden Cup’ assigned through a public referendum, and a series of other awards, including the ‘Trophy of the President’, which will be delivered by Helmut Käs, Head of Bmw Group Classic and President of the Elegance Competition Villa d’Este. The tenor and brand Ambassador of BMW Group Classic, Jonas Kaufmann, will then deliver the ‘Trophy Il Canto del Motor’ for the best engine sound, chosen by the jury.
“Villa d’Este is also an opportunity to present new concepts – concluded Silvestre – and this year we will have 4 and 2 wheels new. The elegance competition is a winning format that is part of the brand’s DNA: our remains and future, enhanced by an extraordinary past”.
At Villa d’Este, the BMW brand will in fact present the preview of a sporty and elegant car, designed to offer driving pleasure for two, as well as BMW Motorrad will present a case study focused on pure adrenaline and maximum sporting sporting. There will also be BMW M GmbH that will bring several high -performance models to Lake Como, including a world preview.
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Reserved reproduction © Copyright Ansa
Source: Ansa
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