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TikTok challenges Meta-Facebook, invests in virtual reality

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ByteDance, the company that owns TikTok, is investing concretely in virtual reality. According to a report by the Protocol website, the company would like to devote significant sums to the development of VR content, also in view of the launch of the metaverse by Meta-Facebook.
Much of ByteDance’s investment is destined for the hiring of software specialists, to create a platform that is also accessible from 3D worlds.

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As Protocol noted, they appeared online over 40 job offers for Pico, the Chinese manufacturer of virtual reality headsets that ByteDance acquired last year. Most involve the west coast branches of Pico Studios in California and Washington. They range from looking for a VR game strategy manager to operations managers. Other open positions suggest a focus on Pico’s VR hardware, including an optical engineer and a systems design electrical engineer. The boom in professional demands would also indicate that Pico is looking to consolidate in the United States.

Some positions target “marketing managers who will lead Pico’s products in the US consumer market.” To date, in fact, the brand is known above all in China even if with the launch of Pico Neo 3 Link, a viewer that does not require an external computer to function like the Oculus Quest 2, the company has access to the interest of the public. even in Europe, where the selling price is less than 450 euros.

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According to data from Idc analysts, Il global market for augmented reality headsets and virtual reality (AR / VR) grew by 92.1% year-on-year in 2021, with estimates of + 46.9% by the end of 2022. Over the next four years, Idc expects 50 million headsets shipped, mainly thanks the activities of Meta and the entry into the sector of new companies, including Apple.

Source: Ansa

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